Portfolio

I create authentic, scroll-stopping UGC-style content that feels natural to your audience while staying aligned with your brand message. Whether it’s unboxings, tutorials, product reviews or lifestyle storytelling, my content is designed to build trust, drive engagement, and get results, all without feeling like an ad.

I manage the social media channels for Bensons Juices, bringing the brand to life through engaging content and campaigns. I created a character mascot for the brand, which has been featured in multiple ad campaigns and consistently integrated across their social media channels, adding a fun and relatable touch to their marketing strategy.

I managed the social media and content for Ultimate Activity Camps, capturing photos and videos throughout the seasons to showcase their activities. I successfully launched their Instagram and TikTok accounts, building a strong online presence. This included managing two Instagram profiles: one dedicated to engaging parents and showcasing camp experiences, and another focused on recruitment, supporting their drive to hire over 600 temporary staff annually.

I've created engaging social media content for The Fox at Barrington, capturing the essence of this charming Cotswolds pub. From beautifully plated dishes to cosy interiors and lively moments with customers, I’ve showcased the welcoming atmosphere that makes The Fox special.

From breathtaking landscapes to vibrant cityscapes, I specialise in capturing the essence of travel through stunning visuals. Whether it’s showcasing destinations, experiences, or brands, my work brings adventures to life and inspires audiences to explore.

As a Scout volunteer for nearly 10 years, I like to share content showing the fun and adventure of Scouting, from UK Jamborees to local Cub camps. My videos highlight the spirit of community, leadership, and outdoor fun.

I manage social media and content creation for Winterwood Tutors, a premium tutoring service helping children gain entry into top London schools. My role includes planning and executing a content strategy across Instagram and LinkedIn, creating engaging visuals and copy that highlight their expertise, success stories, and helpful tips for parents navigating the admissions process.

I work with Littlemore Rugby Club to manage their social media and create engaging content that highlights match days, player stories, and community events. My focus is on growing engagement, attracting new players, and showcasing the welcoming, grassroots spirit of the club.

​I worked with Craoph Gin to create eye-catching social media content that showcased the brand’s unique botanical flavours and elegant aesthetic. From styled product shots to behind-the-scenes distillery footage, the aim was to tell the story of the brand in a way that felt premium, personal, and scroll-stopping.

I create chatty, behind-the-scenes vlogs that share the highs and lows of freelance life, from content shoots and editing days to the chaos of running between meetings. My vlogs are honest, fun, and designed to show what it’s really like working in social media and content creation, with a big dose of humour and a love for the outdoors thrown in.

I photographed Aphra Book Club at their book launch events, capturing candid moments, guest interactions, and all the stylish details that made the evenings feel special. The goal was to reflect the warm, inclusive vibe of the community while creating a bank of beautiful images for their ongoing marketing and social media use.

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I create and manage high-performing Meta ad campaigns, using A/B split testing to refine targeting, creative, and copy. By analysing performance data, I continuously optimise ads to maximise engagement, conversions, and ROI.